21/10/2008

VOLVO FINANCIAL SERVICES VOSTOK LLC PARTICIPATED IN International Communication Conference.



by Tatyana Aleshina

VFS attended the International Communication Conference held in Gothenburg, Sweden, September 11-12, 2008.

VFS attended the International Communication Conference held in Gothenburg, Sweden, September 11-12, 2008.

Around two hundred representatives from 30 countries participated in the Communication event.

The highest ranked topics were about Brand reputation, Communication Strategy, Communicating common values, Supporting Communicative leadership, and Volvo Ocean Race communication.

On top of that the training session – mini seminars – were arranged there.

The first day of the International Communication Conference started with CEO, Leif Johansson Presentation, including questions and answers. The primary attention of the presentation was paid to Communication as to a business tool to support Volvo strategic directions.

Participants considered business and communication update, communicating inside and outside Volvo Group, communicating Volvo Ocean Race, developing communication strategy.

Updating Volvo Way stories, exchanging of the best communicative practices in different markets and in other famouse brands’ companies helped to feel the great importance and benefits of properly arranged communicative processes. 

Tatyana Aleshina


e-mail: tatyana.aleshina@volvo.com

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