21/10/2008

VOLVO FINANCIAL SERVICES VOSTOK LLC PARTICIPATED IN VFS Communication Conference.



by Tatyana Aleshina

VFS attended the VFS Communication Conference held in Gothenburg, Sweden, September 08-09, 2008.

VFS attended the VFS Communication Conference held in Gothenburg, Sweden, September 08-09, 2008.

Twelve participants represented the following regions:

Belgium – Garry Rowley, Brazil – Carolina Schwartz, China – June Gong, France – Marc-Antoine Breziat,

Germany – Ulrich Walcher, Great Britain – Mike Humphrey, North America – Serge Kochin and Allison Long,

Russia – Tatiana Aleshina, Sweden – Asa Jonsson, Maria Gustafsson, Turkey – Burcu Koken.

Some of the conference topics included VFS Strategics and Missions of Corporate Communications, Communication targets, processes, rules and responsibilities.

A primary attention of the meeting was the exchange of the best practice in the regions in marketing and communication activities.

The representatetives brought many examples of their promotional advertising material and some samples of souvenirs.

One highlight of the meeting was a visit to Volvo Museum. The historical view helps to know deeply about the company, gives a feeling pride and shows the examples “of the big figure” which make Volvo history. 

The main result of the conference is the vision how communication can help to support strategic objectives of the Group.

 

Tatyana Aleshina


e-mail: tatyana.aleshina@volvo.com

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